Here’s where the issue comes in if you continue to run the ad for another day, at a $50 spend limit, Facebook will happily do so. If you received a $50 credit, and you set your daily ad spend limit to $50, your ad will run for one day using the credit.
When you have ad credit on your account, even if you have another payment method open, Facebook will use that credit first. It might help to begin the process, then change your mind, so Facebook sends you a message trying to get you back. If you haven’t registered yet for ads, by the way, it’s probably a good idea to wait until Facebook sends you such an offer. It’s a way to encourage using and exploring the ads manager. When you create a new ads account, you’re often given a minor amount of credit, usually somewhere between $20 and $50 for your ad spend. They make a small test charge to make sure the connection is valid between accounts, then refund the pennies immediately.
The same thing happens when you, for example, link a Paypal and a bank account. The charge that you saw, if you saw a minor charge, is a verification charge. Facebook won’t charge you just for putting up the ad. If you run an ad for two weeks but you get zero impressions and zero clicks, it costs you $0. Facebook only charges you when an event actually happens. There’s no issue here, and no refund is needed. They then ask Facebook for a refund of the money they spent. They stop or cancel the ad, or maybe the ad runs and they just don’t get any impressions, due to targeting. I’ve seen this one come up in the forums before someone sets an ad budget with their payment method of choice and they notice a charge on their account. Unexpected Billing An Ad With No Impressions
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